millet SU7 Mini LED control screen details exposure

, Xiaomi SU7 held a press conference to release the price of Xiaomi SU7:

■ Xiaomi SU7 Standard Edition, priced at 215900 yuan;

■ Xiaomi SU7 Pro Edition, priced at 245900 yuan;

■ Xiaomi SU7 Max Edition, priced at 299900 yuan.

According to official sources, Xiaomi cars are set to exceed 50000 units in 27 minutes, accounting for nearly 1/6 of the cumulative sales volume of Mini LED screen models in 2023.

According to the content of the Xiaomi Auto Technology Conference on December 28 last year, the design of its intelligent cockpit used a 16.1-inch 3K ultra-clear central control screen (Mini LED), a 56-inch HUD, a 7.1-inch flip instrument screen, and two rear expansion screens.

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millet car screen details

According to experts, the Display understands that the ultra-clear central control screen is 16.1 inches, 3K resolution, Mini LED technology, 1024-level dynamic dimming, and the supplier is TCL Huaxing Optoelectronics.

other screens, the HUD screen is 56 inches, the viewing angle is 10 degrees x 3.6 degrees, the contrast ratio is 1500:1, and the virtual brightness is 13000 nits. The instrument panel is a flip-type design, and when the car starts, it will automatically rotate to present the necessary information for driving.

conference, Lei Jun's goal for Xiaomi SU7 was "the best looking, best driving and smartest car within 500000."

Only from the perspective of Mini LED display, 9 models have been officially equipped with Mini LED screen.

from the price point of view, the mainstream range between 30-500000, millet SU7 is also the only two models below the 300000 yuan range.

In addition to the price, it is more noteworthy that the sales strength of Xiaomi SU7 27 minutes 50000 units. Previously equipped with Mini LED car screen models, the ideal L7 and L9 for the highest sales of the two models.

The cumulative sales volume of the ideal L7 in 2023 is 134089 vehicles;

Ideal L9 sold 114377 vehicles in the whole year.

In addition, it is reported that the first phase of Xiaomi Auto Factory plans to produce 150000 units per year, which has exceeded 40% of the cumulative sales volume in 2023. If Xiaomi SU7 can continue to show its sales strength in the future, it will further boost the overall output value of Mini LED on-board screens.

LED supply chain actively promotes in-vehicle applications

in the context of the rapid development of the automotive industry, automotive LEDs are becoming more and more popular, such as a series of vehicle-mounted products such as central control screens, head-up displays, Micro LED pixel headlights, interactive car lights, etc., atmosphere lights and advertising screens in the aftermarket It has also become a very active application market.

In addition, according to the recent government work report data, China's new energy vehicle production and sales accounted for more than 60% of the world in 2023. Since the first car was born in France in 1769, foreign car companies have implemented a full-scale monopoly on the car market for two hundred years. In recent years, the development of domestic new energy vehicles has also brought new opportunities for domestic parts, including LED light sources.

, with the landing of automotive products and the development of new energy vehicles in China, LED light sources have also been verified by the market and improved technology, which also provides confidence for enterprises to accelerate the investment and layout of vehicle display.

in the past two years, LED packaging/module and other supply chain enterprises are also accelerating the power of vehicle LED, including the establishment of subsidiaries, the acquisition of vehicle business, vehicle business cooperation.

In addition to the above layout of packaging/module enterprises, Micro LED on-board screens have also attracted much attention recently. For example, VueReal has recently signed an agreement with Continental to use Micro LED display manufacturing technology in automotive applications. Youda Optronics also has news that its Micro LED on-board screen will cooperate with Tier1 manufacturers.

, while the domestic industrial chain is becoming more and more rolled up, brands also need continuous innovation investment to improve their competitiveness. The car itself is also a relatively high-end market and can have more funds to develop new technologies. At this time, the demand for car lights and car displays, including AR/VR, can promote the application demand of new technologies such as Mini/Micro LED.